Monthly Archives: February 2012

When your audience says: “No time. No money. No thanks.”

Great advice, when you are facing a resistant audience.

John Stepper

Almost as soon as I began, I knew I was losing them.

I was in a retail banking branch, trying to explain the benefits of our new collaboration platform to the staff. And they were skeptical.

“We’re very busy with clients. We don’t have time for other things.” “How much does it cost? We’re very focused on profitability.”

Words like “Jive” or “social intranet” or “micro-blogging” didn’t mean much to them. I quickly needed to change my approach.

“What’s the point?”

The problem was that I was talking about what I had instead of talking about what they needed. They didn’t want yet another tool or thing to do. They wanted help.

So I started over.

“Our goal is to make things easier for you. Easier to find answers and experts. Easier to share better ways of working with people who do what you do. Easier to coordinate work in your group…

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When your audience says: “No time. No money. No thanks.”

I ran across this article on John Stepper’s blog, and it does a great job of explaining how to make the case for social media to an audience that is particularly resistent. His conclusion:

Social business platforms are good for the individual. They make their job easier while giving them a way to shape their reputation and access opportunities.

And they’re good for the firm. Good for finding waste and eliminating it. Good for finding commercial opportunities and exploiting them. Good for finding great people and giving them the best jobs.

The audience had warmed up. Heads were nodding. Eyes were shining.
“Now, let’s set up our next meeting. Let’s start changing the way you work.”

Well said, and nicely done. 


Cloud Computing: My Very Short List

A coworker just told me that she knew nothing about cloud and wanted recommendations on where to start. Here is my very short list of links, for those who are otherwise tech savvy, just not about cloud:

The IBM Cloud blog:
http://www.thoughtsoncloud.com/

The learning path on developerWorks:
http://www.ibm.com/developerworks/training/kp/cl-kp-cloudfundamentals/?S_TACT=105AGY82&S_CMP=MAVE

The IBM Cloud YouTube Channel:
http://www.youtube.com/user/IBMCloud

The developerWorks Cloud Computing Central community:
https://www.ibm.com/developerworks/mydeveloperworks/groups/service/html/communityview?communityUuid=c2028fdc-41fe-4493-8257-33a59069fa04

See also, my articles on Planning Your Cloud Education, and the IBM Cloud Offering Decoder.