Great advice, when you are facing a resistant audience.
I was in a retail banking branch, trying to explain the benefits of our new collaboration platform to the staff. And they were skeptical.
“We’re very busy with clients. We don’t have time for other things.” “How much does it cost? We’re very focused on profitability.”
Words like “Jive” or “social intranet” or “micro-blogging” didn’t mean much to them. I quickly needed to change my approach.
“What’s the point?”
The problem was that I was talking about what I had instead of talking about what they needed. They didn’t want yet another tool or thing to do. They wanted help.
So I started over.
“Our goal is to make things easier for you. Easier to find answers and experts. Easier to share better ways of working with people who do what you do. Easier to coordinate work in your group…
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