Monthly Archives: June 2012

Turbotodd

IBM just got the results in on yet another of its boundless surveys, this one concerning my favorite, the marketing industry.

The lead: CMOs and CIOs must partner to connect with today’s elusive consumer across new channels (including mobile and social).  

Sounds obvious enough, but fully 60 percent of marketers point to their lack of alignment with the company’s IT department as the biggest obstacle to reaching today’s consumers.

On the mobile front: Mobile marketing seems to be working well, according to the findings, but marketers are preparing to move beyond coupons and deliver mobile advertising that reaches customers on smartphones and tablets.

34 percent of respondents stated that in less than 12 months, they intend to deliver mobile ads, the highest rate of new marketing tactic adoption in the five-year history of the study.

Overall, 46 percent of respondents are currently using mobile web sites followed by

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benchmarkingblog

IBM PureSystems combine the flexibility of a general purpose system, the elasticity of cloud and the simplicity of an appliance tuned to the workload.

Recently I’ve been hearing something that I find odd — Because of the simplicity, flexibility, and integrated design of PureSystems, I’ve heard the “blade” word mentioned. I mean nodes or IT Elements(ITEs) are involved here. Does this mean that the form factor appearance equates in any way to performance? How big exactly is one of these things? And I don’t mean floor space.

Using the Power Systems Performance Report, for instance, let’s take a look at the rPerf numbers.

As we know, rPerf is an estimate of commercial processing performance relative to other IBM UNIX systems. It is derived from an IBM analytical model which uses characteristics from IBM internal workloads, TPC and SPEC benchmarks. The model simulates some of the system operations such as…

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IBM Leads In Social Software

Turbotodd

It’s official: For the third year in a row, IBM has been found to be the most social enterprise company around.

Well, something like that.

For the third year in a row, IDC has ranked IBM number one in worldwide market share for enterprise social software.

According to their analysis of 2011 revenue, IBM grew faster than its competitors and nearly two times faster than the overall market (which grew approximately 40 percent).

IDC also forecast the enterprise social platforms market is expected to reach $4.5 billion by 2016, representing growth of 43 percent over the next four years.

Much of that growth comes with the continuing popularity of social networking, with more and more organizations looking for ways to adopt social business practices to integrate global teams, drive innovation, increase productivity and better reach customers and partners.

Using Social Software For Enterprise Transformation

While this demand is on the…

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