Monthly Archives: May 2013

Welcome to the new (and fast-growing) ecosystem of mobile business apps

Gigaom

Over the last few months, I’ve had several conversations about mobile business applications that remind me of early discussions and debates around SaaS a decade ago. When Emergence first invested in Salesforce.com in 2003, we heard all kinds of reasons why Software-as-a-Service wouldn’t work. Yet, cloud-based computing enabled a fundamental shift in software design, go-to-market strategies, and cost structure. Today SaaS companies are quickly coming to dominate the business application market.

I feel like we are on the cusp of a similarly fundamental shift in business software. Once again, the change is about rethinking business applications, but this time it is with a mobile lens. When talking with companies that don’t have a specific mobile strategy, I keep hearing about how mobile is just a feature of cloud-based applications. Yet when we meet with entrepreneurs who are building “mobile-first” business apps, we can see a completely different way of thinking:…

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